Recently, Amazon sent their third party sellers doing business on European marketplaces an e-mail titled "Improve your transit time", which looks just like many of the generic promotional communications, which they are regularly sending.
However, the e-mails state that Amazon somehow detected the seller’s delivery times to be much shorter than their currently set shipping estimates and therefore, the estimates will be automatically adjusted throughout October 2022 to offer customers faster delivery promise. This will all happen without the affected seller’s knowledge or consent and affect domestic standard shipping times.
There is no option how you can proactively opt out and the only thing you can do is manually setting the shipping times back to their original timeframes, once you already discover them being changed.
Here is a screenshot of the e-mail regarding the matter from Amazon:
Here is a copy of the wording:
"Improve your transit time This is an important notification, which requires your attention. Dear Seller, We identified that more than 90% of your orders in the last three months have arrived before your promised delivery dates because your promised transit time is slower than your carriers delivery performance. What does this mean for you? Your performance indicates that setting a faster transit time could benefit you and the customer by showing a more accurate promised delivery date. In October, we will update your standard transit times ranges in shipping templates to values that are closer to your actual delivery times. As an example, if your transit time is set to 14-21 days and your preferred carrier is delivering within 10-12 days, we will update the transit time to 10-14 days. No action is required from your side at the moment unless you want to further re-adjust the transit times. We will only adjust Standard Domestic Transit times in shipping templates. Your premium ship options, international and expedited templates will remain unchanged. What are the advantages of adjusting to faster & more accurate transit time? Faster transit times mean earlier delivery promise for your offers and customers are generally more likely to purchase products that have a faster delivery promise. You can, at any time, update or change transit times in the shipping settings if you are unable to offer set transit times to the customers."
Cre: seller-union.com
Comments